Brand Communications Course Work
GC 3740 Brand Connections Strategy is a class “we'll explore techniques for translating knowledge into insight and how to apply modern strategy frameworks to build differentiated sustainable brands.” The course involved group work developing an already existing brand through new marketing and tactics to drive consumers towards them.
GC 3720 Digital Experience and Content Planning is a course that gives “students the opportunity to explore strategies for creating engaging content and building brand-forward websites with WordPress as well as learn how businesses use Content Management Systems for brand communication, including best practices for SEO and Analytics.” The course was structured through groups with selection of an existing business to reconstruct their company website. The business selected was The Pink Monogram in Greenville, SC and successfully remodeled their webpage to offer ease of use and to drive sales.
Wills Ninnemann | Brand Communications